Clusters – Increasing Potential for Zurich as an Event Location
The Canton of Zurich unites in so-called “business clusters” firms and organizations within the same sector that play a major role in the development of Zurich due to the density of companies, research facilities and educational institutions. This strengthens resident companies and at the same time encourages new companies from the respective business sector to set up or settle in Zurich.
Such economic systems give rise to conventions and meetings, for they benefit from the existing network and infrastructure offered by an existing business cluster. For it is precisely here that experts search for and find partners with whom they can engage in valuable exchanges. Zurich Tourism’s Convention Bureau is increasingly focusing on networking with cluster players from industry, academia and politics with the aim of acquiring additional major conventions for Zurich’s cluster sectors.