The study evaluated conferences and events from 34 congress hotels and venues with a total capacity of 351 rooms and event areas covering approximately 36‘000 square meters (387’500 sq. ft).
Such a well-founded MICE Destination Report was made possible by drawing on the common database of Zürich Tourism and MICEview. The market research firm, MICEview, gathers event data directly from the congress hotels in various European cities – including Zurich – on a daily basis. The report was also supplemented by event statistics that Zürich Tourism collects directly from hotels and event locations twice a year. The MICE Destination Report Zurich is published every six months.