More events, more participants: in 2018, Zurich recorded a significant growth in its event market in comparison with the previous year.
The Destination Report for the period January to December 2018 shows a positive development in Zurich’s congress market: the number of events rose to 20,400 individual events, 12.7 percent more than in the previous year. The amount of participants and the overall surface area used also registered an increase.
This development had a particular impact on the occupancy rate of conference hotels in the Zurich region in the second half of the year: from June to November 2018, it consistently exceeded the levels of the previous three years. The average occupancy in June and November was especially high, at 38 and 44 percent respectively. Zurich’s conference hotels also recorded the highest average occupancy rate in a Swiss city comparison, ahead of Geneva and Basel.
About the MICEview Destination Report
The survey evaluated conferences and events held at 27 congress hotels and venues, with a total capacity of 308 meeting rooms and an available event area covering around 29,533 square meters (approx. 318,000 sq.ft).
Such a well-founded MICE Destination Report is made possible by drawing on the joint database of Zürich Tourism and MICEview. The market research company, MICEview, gathers event data directly from the congress hotels in 34 destinations – including Zurich – on a daily basis. The report was also supplemented by event statistics that Zürich Tourism collects directly from hotels and event locations twice a year. The MICE Destination Report Zurich is published every six months.
To the Report