BMW Group Brand Experience Center

The exclusive BMW Group Brand Experience Center offers elegant rooms for presentations, receptions, or corporate events.

Not only vehicles of the BMW, MINI and BMW Motorrad brands are presented here. The modern, elegantly furnished rooms at the BMW Group Brand Experience Center are also available for exclusive events. Whether a reception, business lunch, presentation, or workshop – there are all kinds of rooms spread out over two floors that can be flexibly configured.

A fully equipped catering kitchen is also available, allowing up to 500 guests to be treated to culinary delights. Moreover, clients are not tied to any one caterer.

Events held at the BMW Group Brand Experience Center can also be combined with test drives or guided tours of the experience world.

Room name	Conference / Theater	Classroom	U-shape / Block	Banquet	Reception / Cocktail
Event Platform	500	500	30	200	500
Hospitality Lounge	-	-	-	-	12–200
Closed Room	30	30	16	20	30
BMW Individual Lounge	30	30	16	30	30
Pit Lane	50	50	32	-	80
VIP pick up area	20	20	16	-	20