BMW Group Brand Experience Center

The exclusive BMW Group Brand Experience Center offers elegant rooms for presentations, receptions, or corporate events.

  • Simply and stylishly furnished
    State-of-the-art technical equipment
    Flexible catering
  • Personal support on location
    6 meeting rooms

Not only vehicles of the BMW, MINI and BMW Motorrad brands are presented here. The modern, elegantly furnished rooms at the BMW Group Brand Experience Center are also available for exclusive events. Whether a reception, business lunch, presentation, or workshop – there are all kinds of rooms spread out over two floors that can be flexibly configured.

A fully equipped catering kitchen is also available, allowing up to 500 guests to be treated to culinary delights. Moreover, clients are not tied to any one caterer.

Events held at the BMW Group Brand Experience Center can also be combined with test drives or guided tours of the experience world.


Room name Conference / Theater Classroom U-shape / Block Banquet Reception / Cocktail
Event Platform 500 500 30 200 500
Hospitality Lounge - - - - 12–200
Closed Room 30 30 16 20 30
BMW Individual Lounge 30 30 16 30 30
Pit Lane 50 50 32 - 80
VIP pick up area 20 20 16 - 20
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