BMW Group Brand Experience Center

The exclusive BMW Group Brand Experience Center offers elegant rooms for presentations, receptions, or corporate events.

Not only vehicles of the BMW, MINI and BMW Motorrad brands are presented here. The modern, elegantly furnished rooms at the BMW Group Brand Experience Center are also available for exclusive events. Whether a reception, business lunch, presentation, or workshop – there are all kinds of rooms spread out over two floors that can be flexibly configured.

A fully equipped catering kitchen is also available, allowing up to 500 guests to be treated to culinary delights. Moreover, clients are not tied to any one caterer.

Events held at the BMW Group Brand Experience Center can also be combined with test drives or guided tours of the experience world.

Room nameConference / TheaterClassroomU-shape / BlockBanquetReception / Cocktail
Event Platform50050030200500
Hospitality Lounge----12–200
Closed Room3030162030
BMW Individual Lounge3030163030
Pit Lane505032-80
VIP pick up area202016-20

Maximum capacity



Distance Travel time
Zürich Main Station 13.4 km 31 min
Zürich Airport 8.7 km 35 min
BMW Group Brand Experience Center
Industriestrasse 11
8157  Dielsdorf