Jessica, Zurich had the honor of hosting the ITechLaw European Conference in its anniversary year in 2022. Hand on heart, did the event meet all your expectations?
Absolutely. I felt that the 2022 edition captivated attendees like almost no other event before. Just like the rest of the players in the events industry, we are continuing our efforts to get back to normal operations following the pandemic. The options we were offered in Zurich in terms of networking were really exceptional and extremely helpful.
ITechLaw is a leading international association of attorneys whose aim is to provide information on unique legal matters related to the development, production, marketing, acquisition and use of information and communications technology. It also offers members from six continents a forum for the exchange of ideas and international networking.
Zurich is an economic hub and among the most important centers for information, communications and finance technology in Europe. That makes the city on the Limmat the perfect location for a conference.
What was the primary goal of the conference in Zurich?
We always focus on the same key issues: networking and training. We were able to fulfill both. Because they come from a lot of different countries, comparing experiences is really beneficial for them.
What was your experience of working with local partner companies and Zürich Tourism?
After the worst of the pandemic was over, the renovation of the Convention Center opened up a new option in Zurich for events of our scale. The fact that we even heard about this at all was thanks to the Zürich Tourism Convention Bureau. And that wasn’t all: for every question we had, we got an answer back straight away that met our expectations or even exceeded them.
From your point of view, what was the highlight of the conference in Zurich?
My personal highlight was the packed spectator stands when I walked into the hall on the first day. We managed to put together a program that really captured people’s attention. The Convention Center also offers an incredible view of the lake. I could hardly get enough of it. The food was also great. When people talk about Switzerland, they're often concerned about prices, but I think that misses the point that the quality is usually higher than anywhere else in the world.