What do you do when a destination has developed further but there are hardly any opportunities to show this to a broad public?

For Zürich Tourism, it was clear: as soon as the coronavirus safety restrictions allowed, the Convention team invited professional meeting planners to spend two days in Zurich so that they could get an idea for themselves on location.

On September 16 & 17, 2021, the time had come. Instead of conducting what were normally rather run-of-the-mill site inspections, the participants could look forward to a wealth of unforgettable experiences.

Day 1: Relaxed Networking

On the arrival day, awaiting guests at the 25hours Hotel Zurich West was an easy-going networking evening, featuring all kinds of culinary delights, musical interludes, and enchanting elements. Those who wished could even compete in a game of ping pong.

Day 2: Inspiring Tours Through Zurich

The following day, participants had a choice of five themed tours, all of which had plenty to offer:

The things that could be discovered along the way were as diverse as Zurich itself: there was everything from newly-opened venues to animal encounters, to relaxing massages, to boat trips and virtual flights of fancy.

“When putting together the program, we were also amazed at how much has happened at our organization in the last year and a half. The positive feedback from the participants proves that Zurich is well prepared for the return of the event industry.”

Vanessa Reis, Zurich Convention Bureau
Vanessa Reis, Zurich Convention Bureau

What Participants Said

The feedback from the event planners speaks for itself. The varied program, the exchange with other participants, and, of course, the city of Zurich itself all gave rise to inspiring ideas and a convivial atmosphere. Therefore nothing stands in the way of Zürich Tourism repeating the Zurich MICE Days in 2022.

“The scope and content of the Zurich MICE Days were just right. Hats off to the organizers!”

“The surprises that awaited us at each new stop meant that I spent the whole day eagerly anticipating the next item on the program.”

“The viewings of the numerous hotels in the morning – pure inspiration!”

“My personal highlight was the great atmosphere, the hospitality, and simply being in Zurich!”

Impressions of Zurich MICE Days 2021

Zurich MICE Days 2022

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